🪞 Lasting change starts with who you believe you are—not what you do


Fuel Your Mind

A weekly newsletter with practical, powerful, bite-sized lessons to shift your mindset, habits, and life—one idea at a time.


Intro

Identity Over Behavior

Welcome back to Fuel Your Mind — your weekly spark for personal growth and sharper thinking.

This week’s mindset shift:

Most people try to change their behavior. Few change the story that drives it.

Don't start with the outcome if you want fundamental, lasting transformation.

Start with who you believe you are.

Anyone can run a few miles.

  • But only a runner laces up in the rain.
  • Only a writer shows up when they don’t feel inspired.
  • Only a leader makes the hard call when no one’s watching.

Lasting change isn’t about what you do.

It’s about who you become.


Top 10 Ideas of the Week

True Behavior Change is Identity Change

Here’s your weekly spark to think deeper, act smarter, and grow stronger:

1. Behavior follows identity.

→ 🎥 Watch: James Clear on Identity-Based Habits

2. You don't rise to the level of your goals, you fall to the level of your identity.

→ 📔 Try: Rewrite your self-concept using identity journaling. Who are you becoming?

3. Every action is a vote for the type of person you believe you are.

→ 📖 Read: Atomic Habits by James Clear

4. Don't try harder, but rewrite the narrative.

→ 🎥 Watch: Brene Brown on Vulnerability and Identity

5. Change feels hard when your identity hasn't caught up.

→ 📖 Read: Dying Wisdom: 7 Lessons to Live By

6. Labels shape behavior.

→ 📖 Read: Define or Be Defined: On Self-Labelling

7. Upgrade your identity one habit at a time.

→ 📔 Try: Habit stacking with identity framing (e.g., “Because I’m a healthy person, I…”)

8. Stop outsourcing identity to the past.

→ 📖 Read: Personality Isn’t Permanent by Benjamin Hardy

9. Choose identity alignment over external validation.

→ 📖 Read: Start With Why by Simon Sinek

10. Ask better questions.

→ 📖 Read: Why Effective Leadership Is About Asking Smart Questions


Recommended Resource

See Your Progress. Shape Your Identity.

Consistency starts with visibility.

The Magnetic Whiteboard Calendar helps you make your habits, goals, and routines impossible to ignore.

  • 🗓 Dual-sided layout: Monthly & weekly planning
  • 🧲 Strong magnets: Fridge or wall mount
  • ✍️ Includes markers & eraser: Ready to use

Whether you're tracking workouts, writing sessions, or mindset shifts, this board turns intentions into action.

Grab it on Amazon

Your identity is built in the small, visible wins.

Put them where you can see them.


Featured Content

The Identity Shift: The Invisible Force Behind Real Change

If you’ve ever said, “I know what to do… I just don’t do it,” you’re not lazy. You’re likely stuck in an outdated identity.

Here’s the truth:

  • Knowledge isn’t the gap—identity is.
  • Goals are results, but identity drives behavior.
  • Long-term change only happens when actions align with who you believe you are.

This week’s featured piece unpacks:

Why most behavior change efforts fail

How to use “identity anchors” to rewire your habits

A practical 3-step loop:

  1. Decide who you are
  2. Act like it today
  3. Reinforce it with evidence

You don’t need more hustle. You need a better story.

→ 📖 Read: Identity Shift: Upgrade How You Operate to Elevate Your Life by Anthony Trucks


Featured Book

The Art of Clear Thinking

A fighter pilot’s guide to making confident decisions under pressure. This book by Hasard Lee teaches you to train your mind like an elite pilot: fast, focused, and fearless.

This Wall Street Journal bestseller is perfect for anyone who is shifting their identity and wants mental clarity to match their next level.

🔗 Find it on Amazon


Resource Corner

How to Help You with Lasting Change

Here are a few tools to help you with your transformation journey:

🎯 What’s Your AI Superpower? → Discover your strengths & gaps with AI.

📘 Download Free Writing eBook → Write with confidence and clarity.

📕 Buy the 251 Ideas eBook on Amazon251 Ideas is now available for Kindle.

📺 Watch Knowledge Enthusiast on YouTube → Bite-sized mindset boosts.

📖 Read Knowledge Enthusiast Blog → Deep dives to spark better thinking.

Let’s get after it. 💪


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Until Next Time

Keep Growing

Every day, you're becoming someone.

The only question is:

Are you becoming that person on purpose?

Stay curious. Stay intentional.

Keep growing. Until next week.

Matthew Royse

Editor of Fuel Your Mind newsletter & Creator of Knowledge Enthusiast

Disclosure: Some links are affiliate links.

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Fuel Your Mind Newsletter

I’m Matthew Royse, creator of Fuel Your Mind — a weekly newsletter packed with bite-sized ideas to help you grow, think sharper, and live better. Join 600+ readers getting practical insights on mindset, habits, and personal growth—no fluff, just timeless strategies that work. I also share more through Knowledge Enthusiast, my blog and YouTube channel for lifelong learners building an edge in a noisy world.

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