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Why Standards Trump Goals
Goals are seductive. They give us a rush of motivation when we write them down.
“I’ll lose 20 pounds.”
“I’ll hit $1M in revenue.”
“I’ll read 50 books this year.”
But motivation fades. Life gets messy.
And too often, goals get left in a notebook.
Standards, on the other hand, are lived in real time.
They are the invisible rules you choose to live by, day after day.
A goal says: “I’ll run a marathon.”
A standard says: “I never skip my daily run, no matter the weather.”
A goal says: “I’ll become financially free.”
A standard says: “I always save 10% of what I earn.”
A goal says: “I’ll write a book.”
A standard says: “I write 500 words before breakfast.”
The difference is subtle but powerful.
- Goals live in the future.
- Standards live in the present.
And your present actions shape your future outcomes.
Think of standards as the “identity scaffolding” that holds your life together.
They create structure, stability, and strength. When you uphold them, you are not just chasing outcomes; you are reinforcing who you are.
This is why people who live by higher standards naturally achieve more. It’s not because their goals are bigger. It’s because they refuse to fall below a certain baseline.
Want to build a stronger identity? Forget chasing lofty goals for now.
Instead, raise your standards for how you show up today.
Your identity (and your results) will rise to meet them.
Raise your standards, and the goals take care of themselves.